Military Grade Aluminum - Ford has made an impact in the automotive world in recent years because of a controversial choice. Most trucks are made mostly or entirely of stainless steel. However, some of the latest Ford trucks have steel frames and aluminum bodies. The decision was widely criticized by other automakers, but Ford's sales were not affected.
In 2014, Ford released a press release about its new aluminum trucks with a surprise announcement. The automaker said the truck is made of "military-grade" aluminum alloy. The automaker did not elaborate on this claim, which caused some confusion. Does this mean Ford trucks are as durable as military vehicles?
Military Grade Aluminum
We are proud to honor all of our military heroes, past and present. Who are you #ProudToHonor this #VeteransDay? pic.twitter.com/Hqg2l273wN — Ford Trucks (@FordTrucks) November 11, 2019
Iphone 11 Case 360 Full Military Grade Metal Aluminum Armor
Ford's success is due in part to his efforts in the military. The military uses many Ford trucks for their daily operations. These include armored and Super Duty versions of the COMBATT F-350. Ford of Canada also supplied universal transportation during World War II.
Ford makes no secret of the fact that he appreciates both active duty military and veterans. The company offers military personnel a $500 cash back bonus when they purchase a new Ford vehicle. The customer is also entitled to a military discount. Because of its military connections, some have suggested that the military grade claim is strictly a marketing ploy.
The truth is that the military uses aluminum for a wide variety of tools and accessories. Most of it is used in the manufacture of vehicles, but it can also be used in belts or bullets. In the military, every unit is of military standard or "military standards".
Even when something is made to military standards, that doesn't mean it can take as much damage as an armored tank. However, in theory, the aluminum used to make a military bunk bed could also be used to make a powerful pickup truck. This is why marketers have commonly used the term "military grade" as a synonym for a durable product.
Ford F 150
Ford's use of the term "military grade" is widely disputed by metallurgists. By all accounts, this is just a marketing ploy to move units. A large number of customers will see the term "military grade" and think that the truck is indestructible.
Ford confirmed this by releasing additional production details. It is made primarily of 6000 series alloy, the same material used for the mil spec. However, they also mention that the alloy is mixed with silicon and magnesium. It's also worth noting that the F-150's frame is still mostly made of steel.
Ford's military-grade durability claims have also been criticized by other automakers. A year after the press release, GM tested Ford's "military grade" claim in a commercial ad. More than 800 pounds of concrete blocks fell onto the backs of the F-150 trucks and Chevy Silverado.
There were a few dents in the Silverado's stainless steel bed, but the frame remained intact. On the other hand, the F-150 frame was full of block holes.
Military Grade Aluminum Vertical Grip
Some argued that the demonstration was an unfair comparison. None of the trucks had bedding that would have prevented serious damage. However, a Chevy spokesperson stated that the body cladding only helps to "protect the look" of the truck's body.
Ford's use of the word "military class" can be seen as an exaggeration of the truth. However, this does not mean that the F-150 is a low-quality truck. Even with the aluminum platform, it can still carry more than 3,000 pounds and still outperform popular competitors. So even if Ford overdid it, the F-150 and Ford trucks in general are still reliable and durable trucks.
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